Trade Mark Dilemma

I've wanted to start a new brand for some time. My customers love the pure essential oils I use to fragrance my products but I'm afraid you just can't get essential oils from some of our most popular plants. Take bluebell for instance, you can get a hyacinth absolute which is a wonderful heady perfume, but it has a heavy, earthy base note which dominates over time. Not at all like my gorgeous Woodland Bluebell fragrance with it's wonderful green freshness.

So I want to keep using my beautiful floral fragrances that my customers love so much but which don't really fit into the Artful Teasing ethos which is grounded in the use of natural oils. Hence the need for a new brand name.

My fantastic graphic designer, Janice, suggested 'From the Garden' which we I thought was great; floral fragrances inspired by our magnificent Sussex gardens especially for you or a loved one. I did the searches - nothing on google, hurrah! The web address was free - even better. But my husband (in his infinite wisdom) did a Trade Mark search - disappointment. It has been registered by a well known soap manufacturer from the USA.

Apparently companies spend thousands of pounds registering catchy sounding phrases which they might never use. Oh well, back to the drawing board..... So I am going to call my floral fragrance brand 'A Garden So Lovely' and have 'from the garden' as a tag line. A comprimise but I can live with it.

So bluebell, lily of the valley, gillyflower ........ you can be in my lotions and potions 'from a garden' called 'a garden so lovely'.